It's imperative that marketers understand how to reach consumers -- and where and when.
User generated content has the power to lend an authentic voice to brand messaging -- but marketers must learn how to cut through the noise for effectiveness.
While there is no exact recipe for what will go viral online, there are some steps brands can take to improve their odds.
Four strategies for collecting and distributing customer video testimonials to boost the authenticity of your brand.
Brand can adapt to changing consumer shopping habits to bring them in stores -- or meet them where they are located.
How can brands integrate messaging in the new voice-centric culture?
Content longevity and measurability are a few of the ways the Pinterest is offering engaging opportunities for creators and brands.
The pdocasting phenomenon is only expected to increase as Google moves into the space.
how can brands build a brand strategy that makes consumers want to buy?
Collaborative strategies for brand protection