Consumer Electronics
Top stories summarized by our editors
4/24/2018

Vegetable-centric fast-casual chain Clover Food Lab balked at putting plant-based burgers on its menu, but it has worked with Impossible Foods to create other meat substitutes. The 13-unit chain began offering meatless meatball sandwiches last fall and, most recently, it created a meat-free sausage, egg and cheese sandwich.

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QSR
4/24/2018

Reddit is making a bigger bid for advertisers with plans to expand its brand partnerships team by 50% this year. A key selling point will be the site's fans, who skew heavily toward millennials.

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Digiday
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Reddit
4/23/2018

Alexander Wang touted his new collection for Adidas Originals by taking a road trip from Los Angeles to Coachella with campaign stars, including Issa Lish, Binx Walton and Lexi Boling. An Instagram Story from Adidas Originals relayed moments from the journey, during which items from the collection were traded for gas and refreshments.

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Adweek
4/23/2018

Microsoft's Xbox One is increasing from 21 to 32 the number of original Xbox games that are compatible with the current Xbox One. By adding software-based backward compatibility to enable users to play games from several console generations back, Microsoft is generating new interest in forgotten games and increasing sales, writer Jeremy Horwitz argues.

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VentureBeat
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Microsoft, Jeremy Horwitz
4/23/2018

Retailers are using technology to gather more data both online and in stores, and stores are increasingly incorporating digital technology, which is changing the way people shop, Andreessen Horowitz partner Connie Chan said. Stores of the future will let customers scan products for nutrition information and other data, while providing retailers with increasingly more accurate customer profiles, she said.

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Andreessen Horowitz
4/23/2018

ABC's iconic morning news program "Good Morning America" is pursuing new digital connections with a dedicated e-commerce site and a revamp of its main site with made-for-digital videos and an email newsletter. Following other morning shows, the goal is to establish more direct engagement with viewers.

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Digiday
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Good Morning America, ABC
4/23/2018

Audi, Volvo and Mercedes will be adding Alibaba's smart speaker, Tmall Genie, to their Chinese cars. Users of Tmall Genie will be able to plan driving routes, lock car doors and monitor their cars, all from home.

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Audi, Mercedes, Volvo, Alibaba
4/23/2018

Valve announced Sunday that it bought out the game developer company Campo Santo, which created outdoor exploration game "Firewatch," in what is seen as a move back into new game development for the company. Campo Santo's team will move to Valve's headquarters in Bellevue, Wash., and continue developing its latest game, "In the Valley of the Gods."

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Ars Technica
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Valve
4/23/2018

Chinese streaming service iQiyi has announced that it will releasing the world's first 4K VR headset, called the VR II, in May. The VR II will have features such as panoramic video playback, 3D and 2D video, and a vast library of iQiyi-owned content.

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VentureBeat
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iQiyi
4/23/2018

Taiwan-based chipmaker MediaTek, once a darling in the smartphone market, lost ground as competition picked up and growth in handset sales slowed. Now, MediaTek is making a strong comeback serving new markets, including Amazon's Echo voice assistant.

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Taiwan-based, MediaTek, Amazon, chipmaker