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Top stories summarized by our editors
2/16/2018

As 70% of brands plan influencer campaigns this year, marketers need to remember proper disclosure, Lauryn Chamberlain writes. Transparency about sponsored posts is key, but if there's a natural link between the influencer and the product, disclosing the paid promotion shouldn't be a problem, says David Ciancio of Yext.

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GeoMarketing
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Lauryn Chamberlain
2/16/2018

Figliulo & Partners' new spot for CNN draws an analogy between a case of apples and the investigation by Special Counsel Robert Mueller into potential collusion between the Trump campaign and the Russian government. "This is an apple. And this is an apple. And this is an apple. And this is an apple. And when you put them all together, you've got [dramatic pause] a case," a narrator says.

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FastCoDesign, Ad Age
2/16/2018

Air New Zealand is urging Facebook and Twitter users to share ideas for dream vacations to that country using only emojis. Those who take part in #EmojiJourney will receive a link to an interactive, personalized map of New Zealand, which uses emojis to spotlight places of interest.

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The Drum (Scotland)
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Air New Zealand, Facebook, Twitter
2/16/2018

GumGum Sports estimates brands that took the opportunity to sponsor NBA jersey patches will see a $350 million return on investment via social media alone. The top three teams delivering the best returns are the Cleveland Cavaliers for Goodyear, the Golden State Warriors for Rakuten and the Boston Celtics for General Electric.

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Forbes
2/16/2018

Designers need to keep simplicity and ease of use foremost in their minds when creating mobile web apps, according to a survey from the consultancy Change Sciences, which issued a number of recommendations based on its results. Tips include avoiding the need for extensive typing, sticking to dependable control gestures and placing navigation at the top of the screen.

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Noupe (Germany)
2/16/2018

Getting your mobile pages into the upper echelon of Google's search engine requires a strong knowledge of both its current and future algorithms, Bobby Lyons writes, noting that page load speed is a primary factor in the equation. He provides suggestions on optimizing sites to get near the top of Google's listings.

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Search Engine Land
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Google, Bobby Lyons
2/16/2018

Facebook is issuing its users worldwide a bold but simple directive in a bid to do better: "Please agree or disagree with the following statement: Facebook is good for the world."

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CNBC
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Facebook
2/16/2018

Chobani's plan to celebrate its 10th year as a national brand by giving everyone in the US a free cup of yogurt was the most-read story by SmartBrief food and beverage readers this week. News of Kraft Heinz's acquisition strategy, Whole Foods' higher fees for shelf space and PepsiCo's new sparkling water line Bubly also caught readers' attention and gained spots on the week's top 10 list.

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Kraft Heinz, Whole Foods, PepsiCo, Bubly
2/16/2018

Being given a stretch assignment from your manager is an opportunity to advance your skills, says Mikaela Kiner, founder and CEO with uniquelyHR. "The assignment should help you do one or more of the following: Build new skills, increase your visibility, try out a new discipline or geography or gain an experience like managing people that you haven't had before," she says.

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Glassdoor
2/16/2018

The New York Times has created a new unit called nytDEMO, which will be dedicated to developing insights from data to build targeting tools for advertisers. Two new features have been unveiled -- one which lets advertisers run targeted ads next to content that will resonate with individual readers and another that will help advertisers to create branded content targeted to users in overseas markets based on their content preferences.