Microsoft is planning to engage consumers through accessible technology with its Modern Life Services initiative. The goal is to reach "professional consumers," people familiar with technology but who need to find ways to use it more productively, according to Yusuf Mehdi, who is heading up the project.
Frito-Lay's debut of eight new Lay's flavors resonated with SmartBrief readers this week, as did the news that unicorn is the trendiest ice cream flavor. A plan by General Mills to sell some assets and develop new products to drive growth topped this week's top 10 list.
The number of Americans filing for state unemployment benefits fell last week to a seasonally adjusted 207,000, the smallest number since December 1969, the Labor Department said. Economists surveyed by Reuters expected claims to rise to 220,000.
Baby Einstein is rolling out a rebranding campaign to connect with millennial parents by focusing on helping kids to make the most of their natural curiosity. Ads show adults traveling back in time to see how their interests as a child fueled their passions in later life, and the digital push also includes content collaborations with sites including Motherly and Cafe Mom.
SweeTARTS has launched 49 new gummy candies and is using an Instagram takeover and influencers to create buzz about the new flavors and shapes. The gummies' shapes were determined by the most popular social media trends and emoji use, and nine influencers are creating their own content for the campaign, including YouTube's Alyson Stoner and Instagram's Tara Milk Tea.
Bulleit Bourbon's limited-edition Tattoo bottles include a QR code that launches an augmented reality experience based on its design. The brand partnered with four tattoo artists to create four individual designs.
Gartner's inaugural Magic Quadrant study of mobile marketing platforms identifies five mobile-only vendors as top Leaders -- Braze, Leanplum, Localytics, Swrve and Urban Airship -- and IBM as the leading marketing cloud. FollowAnalytics, Pyza, SessionM and Vibes are listed as Challengers, while Oracle landed in the Visionaries category.