Marketing
Top stories summarized by our editors
11/20/2017

Brad Jakeman, the outgoing president of PepsiCo's global beverage unit, spoke last week about the perils of stewarding a product "in a world now where one person with 50,000 Twitter following can have a significant impact on your brand." When a message doesn't hit its mark, marketers should ask each other how they can help rather than pointing fingers, he advised.

Full Story:
Ad Age
More Summaries:
Brad Jakeman, PepsiCo, Twitter
11/20/2017

In an analysis of more than 3.6 million business-to-business leads on Integrate's platform, one-third included duplicated data, 10% contained invalid information and 45% were unusable in their current state without additional cleaning, David Crane writes. Integrate also surveyed 14 customers and discovered they waste an average of 51.9 hours each month dealing with bad leads, and Inverta's Ashley Shailer warns, "Losing credibility is the biggest consequence of poor lead quality."

Full Story:
CustomerThink
More Summaries:
Integrate, David Crane, 51.9 hours
11/20/2017

KFC is selling the Internet Escape Pod for $10,000 to help consumers hide from a bombardment of digital and social messaging during the holiday season, such as a "relentless desire to check your social media apps to see your wiser friends' beach vacation posts and 'grams," the brand says. The product is an igloo-shaped safe space that the Colonel hugs and is made with technology that blocks Wi-Fi.

More Summaries:
KFC, social media apps
11/20/2017

Visa has partnered with financial institutions such as Commerce Bank in the US, Shinhan Bank in South Korea, Union Bank of the Philippines and United Overseas Bank in Singapore in preparation for Visa B2B Connect's commercial launch next year. The platform is meant to provide banks with a fast, safe method of completing international business-to-business payments.

Full Story:
Business Insider
11/20/2017

Poor communication costs companies money, writes Dean Brenner, because focus, morale and innovation can suffer. Individual communication matters, but improving that across an organization requires a high-level understanding of communications challenges and the skills required to meet them, Brenner writes.

Full Story:
Forbes
More Summaries:
Dean Brenner
11/20/2017

The first-in-human validation of Implandata Ophthalmic Products' next-generation Eyemate microsensor implant was performed at the University Eye Hospital in Germany. The device, which comes with the implantable microsensor and a hand-held device for implant powering and data readout, allows for continuous remote monitoring of intraocular pressure and reduces the size of incision for implantation from 4 mm to 2.7 mm.

Full Story:
MassDevice (Boston)
11/20/2017

The California Milk Processor Board worked with Time Inc. to launch a geo-targeted campaign promoting milk as a culinary and holiday entertaining option. As part of the "Food Loves Milk" campaign, select copies of Food & Wine magazine will feature a special "Food & Milk" wrap promoting milk pairings that complement certain cuisines.

More Summaries:
Time, Inc.
11/20/2017

Digital and programmatic advertising can be the equivalent of fast food for marketers, providing convenience but insufficient long-term sustenance, Steve Olenski writes. Marketers must focus on achieving a greater customer lifetime value than acquisition cost, prioritizing fruitful relationships over quick wins, he writes.

Full Story:
Forbes
More Summaries:
Steve Olenski
11/20/2017

Xerox marketing chief Toni Clayton-Hine talks about providing connected experiences to customers, solving real business problems, and integrating data and the customer journey through the right platforms and technology. She also discusses navigating the thousands of available martech options, saying, "[t]he challenge becomes trying to find the right tool to help integrate into an existing environment."

Full Story:
MarTech Today
More Summaries:
Xerox, Toni Clayton-Hine
11/20/2017

Designers of e-commerce sites are losing out on sales by forgoing the use of pop-ups, Carlo Pacis asserts, writing that every online store should include pop-ups in their arsenal despite their poor reputation. Pacis points to ways pop-ups can bring in business through discount offers and coupons, especially when they are properly deployed and not overly intrusive.

Full Story:
Business 2 Community