Just as the ancient Greeks talked about ethos, logos and pathos, making persuasive arguments today requires credibility and logic, as well as an emotional appeal, says Carmine Gallo, Harvard instructor and author. "Everything about human nature -- from the stock market to where we invest to how we vote -- is based on our emotional narratives that we tell each other as groups and within individuals," he says.
Don't miss the 2018 ANA/BAA Marketing Law Conference, November 7 to 9 in Chicago, Ill. Hear from 125 speakers, including 45 legal brand experts, and leaders from the FTC and the offices of the state attorneys general.
- The role of data in marketing post-GDPR
- Influencers, native advertising and the right of publicity
- Practical new sessions on VR, AR, AI, e-sports and ransomware
- Multiple privacy modules (U.S. and global): big data, targeted advertising, California privacy and cross-device linking
- Litigation, including false advertising, Lanham Act and NAD review
- Trademarks, copyrights, claim substantiation and class actions
- Sweepstakes, skill contests, gaming and loyalty programs/gift cards
Google has announced a beta security feature for container images built using Cloud Build, automatically scanning the images for vulnerabilities. The Container Registry vulnerability scanning feature can also be integrated with Binary Authorization to ensure only trusted images are used on the Kubernetes Engine.
One strategy to getting hired is to volunteer your time with a company or organization, as this helps build your credibility and skills, and showcases to the employer you know how to get the job done effectively. Seek out these opportunities at charitable organizations, as well as companies you're interested in, as the people you meet in either scenario could eventually lead to a job within your field.
Burberry's new creative director, Riccardo Tisci, has propelled the brand in a younger direction with a focus on streetwear and a digital strategy that included an exclusive collection sold via WeChat and Instagram. "We are at a place now where, more than ever, what's happening on the streets and what's shared on social media has a real effect on what big fashion houses do," said Highsnobiety's Jeff Carvalho.
The Food and Drug Administration has unveiled an anti-vaping campaign aimed at teens that includes messaging in 10,000 school bathrooms and on websites and employs geofencing to target young people in schools. The push spotlights the dangers of chemicals used in vaping liquids, with cautionary video ads across social including YouTube, Instagram and Spotify.
NASCAR is launching a campaign centered on the tagline "It's All on the Line," which is meant to convey the pressure and emotion these drivers are under during events. NASCAR Chief Marketing Officer Jill Gregory says this campaign is one that aligns with fan demand: "Our fans told us they want authenticity. They want to see the drivers as drivers -- not necessarily as actors."
Dasani is marking its first sports sponsorship deal with a 60-second spot that will air during this weekend's coverage of the PGA Tour on NBC. The brand's sparkling variant is featured in the humorous video, and Dasani is featured in a special cocktail available to spectators at several tour events.
Coca-Cola has become the exclusive beverage provider at the University of Alabama after forging a 10-year deal. The $20 million contract includes 300 new vending machines supporting an array of payment options and new beverage offerings on campus.
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