Instagram has teamed up with TurboVote to provide users with the information they need to register to vote via ads in Stories and feeds. The platform will also run "I Voted" story stickers on the day of the elections; users can employ the stickers to encourage their friends to vote and help them find their local polling station.
Pinterest has teamed up with influencer shop Obviously as a launch partner for its new influencer marketing initiative, which seeks to match brands and influencers and provide clear performance metrics. "We're always looking for ways to help businesses extend their reach," said Pinterest's David Temple.
Victoria's Secret lifestyle brand PINK is launching a newly designed app for its loyalty program. A branded tour bus will tour Chicago and new users who join the program will be gifted with exclusive offers and promotions, as well as access to special events and celebrity influencers.
Shopify is leveraging a new capability offered by iOS 12 that provides augmented-reality experiences in a web browser. The new Shopify AR toolkit allows businesses to build custom AR creations in a move that may mark a breakout for the technology as it dispenses with the need for special apps, downloads and headsets.
Firefox has rolled out a web browser tailored specifically for virtual- and augmented-reality devices. Firefox Reality 1.0 works with Daydream, HTC Viveport and Oculus Go headsets, allowing users to reach web-based VR and AR experiences as well as traditional websites.
Apple has debuted at the top of Acuity's latest viral video chart with more than 23 million views for its "Apple's big news in 108 seconds" spot, which packs a punch with the lowdown on the latest Apple products. "JOY by Dior" takes second place with almost 13 million views.
Ultimate Fighting Championship co-creator Campbell McLaren wants to make mixed martial arts Combate Americas into the most popular sport for Hispanics, behind soccer. Univision has been broadcasting the high-rated matches since April, and the program has become the No. 2 MMA show in the US.
Telemundo will launch the Latino empowerment campaign "Somos el Futuro: The Future Is US" that highlights the positive impact and contributions of the Hispanic community in the US. The network will air campaign segments during some of its most popular programming and conduct a cross-country civic participation tour to increase voter registration.
The Food Marketing Institute is celebrating Hispanic Heritage Month and National Family Meals Month together. The organization says this double tribute is a good thing because family is an important part of Hispanic tradition and meals should be a significant part of family time.
A Google conference this week brought together marketers, agencies, publishers and advertisers to address the subject of ad fraud as Google reinforced its anti-fraud message and called on others to take their own steps. "It's a hard effort, continuous fight, but it's not an endless game of whack-a-mole that can't be won," said one participant, White Ops co-founder Tamer Hassan.