One-quarter of smartphone owners say they regularly drop apps from their devices, especially those they seldom use, to free up digital space, according to a survey by The Manifest. Half of respondents had deleted an app in the past week.
Would-be Android developers can get a little help from Google via LinkedIn. The two companies are partnering to offer 19 courses on LinkedIn Learning to get developers up to speed for the Google Android Developer Certification exam.
US companies are now barred from doing business with any of five entities and 19 persons linked to Russian hacking and influence activities. The ban is part of Treasury Department sanctions imposed on Russian parties identified last month by Special Counsel Robert Mueller and others.
Media buyers report that Amazon is continuing to ramp up its advertising business, including trialing an application programming interface for its advertising platform that would hand more control to advertisers to scale programmatic campaigns. The company is also conducting attribution tests to measure how its advertising compares to Facebook and Google, and it is boosting its agency development team with a view to delivering dedicated services to individual brands.
Sources report that Twitter is developing a camera-first feature to shift focus from text to video and give advertisers an alternative to Snapchat. The feature would mix location-based video and photos related to notable events on Twitter Moments, giving advertisers the opportunity to sponsor events or run real-time ads.
Facebook is in discussions with 10 major news publishers about creating 3-minute videos for its Watch feature that could also run in its news feed, a source reports. Facebook is negotiating payment terms and a long-term revenue model with those involved.
Mobile accounted for just over 60% of all digital video starts globally in the fourth quarter, according to a report from Ooyala. In North America, the proportion was 57.6%, representing an 11% gain from a year before.
UK startup Blue Vision Labs has developed technology that allows groups of people to commonly experience augmented reality, attracting the attention of Google Ventures, which led a $14.5 million funding round. The development allows multiple smartphone users to participate in a single AR environment.
Wells Fargo's 15-second video featuring a grandma teaching her grandson how to use the brand's app retains the top spot on Visible Measures' viral video chart for the second week in a row with over 35 million total views. Samsung's "The Camera. Reimagined" moves up one spot to take second place with nearly 16 million views and Hyundai's "International Women's Day" debuts at number three with just over 14 million views.
All developers now have access to Facebook's Instant Games platform for monetization through Facebook's news feed and Messenger. Games developed through the platform don't require players to download apps or access any third-party plugins.