Executives often stall in their careers at a level or two below the C-suite, author Cassandra Frangos writes. Competition at this level is often fierce, and many executives opt to join smaller firms in order reach the C-suite.
72andSunny's new campaign for Seventh Generation stars Maya Rudolph in a series of spots that focus on vegetable-based cleaning puns. In one ad, Rudolph is joined by the West Los Angeles Children's Choir to sing about biological ingredients.
Ford, one of WPP's largest clients, is reviewing its worldwide creative business and inviting other agencies to pitch for undisclosed portions of the account. The automaker invested $1.2 billion in US advertising in 2017, per Kantar Media.
Y&R has unveiled a new font called the Feminist Letters, which comprises hand-drawn letters designed to draw attention to specific issues such as a "K" in the shape of a bikini top that stands for "keep your hands off." A dedicated website is encouraging women to use the font to tweet their local elected representatives.
The resignation of CEO Martin Sorrell from WPP has ignited speculation both about the future of the company and the resilience of the holding company model. MDC Partners' Scott Kauffman said Sorrell "built the modern model of how the industry is structured today" but that his departure will "breed some new energy and modern thinking into the traditional structure of our industry."
Advertisers should stop thinking of experiential marketing as a one-off gimmick; instead they must embrace the chance to create sustainable experiences that emotionally resonate with consumers. " [T]he future of experiential lies in intentional curated moments that feel personal, that transport you somewhere, or remind you of why you love something, and give you the opportunity to feel something," says Humbleriot's Anthony Demby.
Agencies can boost diversity by being aware of their unconscious bias of selecting talent that thinks the same, by actively encouraging people to challenge the status quo and by promoting a more fluid environment, writes Grey Group's Howard Roberts. "Diversity is one of the top psychological and sociological drivers of creative thinking. Period," he writes.
Bloomingdale's is rolling out a "Heart of N.Y." push that features famous residents of the city including Sarah Jessica Parker, Alan Cumming and Christy Turlington Burns. The campaign includes outdoor ads, wrapped buses, print advertising and a dedicated site that includes videos of featured stars talking about fashion.
General Electric is taking a U-turn on its comprehensive digital strategy by slashing GE Digital's budget by a quarter, accounting for around $400 million of spend, as the company is struggling to keep up with its digital transformation ambitions, writes Steve Lohr. GE Digital's William Ruh says cuts in spending are not a result of the company backtracking on digital, but instead a "pivot" to tailoring its Predix software to existing industrial customers, instead of creating all-purpose solutions.
Put some thought into what you'll wear on the first day, and be punctual, says CEO Liz Wessel. Let your new colleagues know you're the new guy or gal, and try to meet as many people as you can, says management professor Keith Rollag.