Interpublic Group Chairman and CEO Michael Roth spoke at a recent event about how agencies must start taking real action to boost diversity, not simply by meeting quotas, but by incorporating inclusion and diversity into financial and business objectives. "The statistics on women in our industry are embarrassing, but when you look at the statistics of people of color in our industry, it's disgusting to see how our industry is so far behind what other industries are doing," he said.
Publicis Media has won the global media account for Lenovo following a review and has formed a dedicated agency called Lenovo One Media that will combine talent from Spark Foundry and Peformics. The brand's worldwide account is worth $125 million, per comVergance.
The US population will pass major demographic milestones in the next few decades, with immigration replacing births as the main driver of growth in 2030 and children being outnumbered by older adults for the first time in 2035. The country will add approximately 1.8 million people per year from 2017 to 2060, with more than half of those -- 1 million -- being Hispanic.
Hispanic-owned businesses' sales have grown 32% since 2012, more than twice as fast as all businesses in the US. Tapping into that market requires showing those business owners you understand them, beginning with speaking their language, Craig Witt writes.
Adidas rounded off its World Cup campaign with a TV spot during the final match from Sockeye that features content from creators around the world. The brand invited creators at the start of the tournament to take part in its campaign using the hashtag #heretocreate, and the ad is also running across digital and social.
Gymboree is channeling its '80s roots with a video rebranding push from Where Eagles Dare that features kids preparing to go back to school while lip syncing to "Never Gonna Give You Up" by Rick Astley, which is running across social, connected TV, in theaters and via paid ads on YouTube and Instagram. The campaign also includes an augmented reality app, Made You Smile, which allows kids to create animated emojis based on their own smiles and also unlocks designs on the brand's clothing so that children can get creative with different colors.
Instagram is the primary venue for influencer marketing globally, but the favored platforms vary considerably from country to country, with Weibo and WeChat, for instance, leading the way in China. As for Instagram, its Stories are easily the most popular campaign venue, used by 55.4% of respondents, followed by Instagram Story highlights at 26%.
Venables Bell & Partners and Reebok are championing female athletes and artists who create global positive change in a campaign that also includes the release of 10 limited-edition shirts -- the proceeds from which will be donated equally to the Women's Strength Coalition and the Movemeant Foundation. The campaign urges women on Instagram and Twitter to "donate in sweat" by sharing imagery of their workouts using #BeMoreHuman, which also will result in further donations from the brand to the nonprofits.
Goodby Silverstein & Partners is touting Specialized's electric bikes with a spot that pits an 81-year-old grandma with a double knee replacement and a pacemaker against cycling world champion Peter Sagan. The push is running across social, including Specialized's Instagram account.
An anonymous senior strategy director working for a holding company shop talks about how agency culture is still a challenging environment for those who aren't white or have different religious beliefs. "If you walk into any agency in London and look at senior management, you could count the number of colored people on two hands," the person says.