Advertising
Top stories summarized by our editors
5/25/2018

SmartBrief has updated its Privacy and Cookie Policy. Here are the key things for you to note: Our Privacy and Cookie Policy has been rewritten to make it easier to understand and to address new EU requirements. The policy outlines how we collect, use, share and protect your personal data. It also includes details on how you can make choices about your information and the measures we've put in place to keep your information secure. We encourage you to review our new policy at smartbrief.com/privacy.

Full Story:
smartbrief.com
More Summaries:
SmartBrief, EU
5/25/2018

KFC has launched a Snapchat sweepstakes where users can win an inflatable pool floatie in the likeness of Colonel Sanders that comes with special holders to fit a chicken bucket and drinks. Users can enter to win via an augmented reality lens.

Full Story:
Marketing Dive
More Summaries:
KFC, Colonel Sanders, Snapchat
5/25/2018

Barefoot Wine is touting its revamped Spritzer cans with a music spot from "The Slay Team," which is comprised of Elizabeth Banks, Laura Bell Bundy, Chrissie Fit, Phoebe Robinson and Cecily Strong. Each star plays a different character that embodies the brand's five flavors as they sing the fierce anthem, "Crushin' It."

More Summaries:
Cecily Strong, Elizabeth Banks
5/25/2018

Callen teamed with singer-songwriter Brett Dennen for the launch spot of the artist's "All for Good" platform, which aims to inspire positive life experiences. The video features 80-year-old Vera Taylor talking about her bucket list before it shows her joyfully learning to surf, performing karate moves, skinny dipping and sky diving -- all set to Dennen's new track, "Already Gone."

Full Story:
Ad Age
5/25/2018

Ninety-six percent of social mentions of US fashion retail brands come from consumers using brand hashtags, with just 4% including their handle, per Digimind. The report recommends that brands don't simply listen in on social media by tracking conversations that tag them, but should actively seek out engagement using compelling hashtags.

More Summaries:
Digimind
5/25/2018

US newspaper websites including those of the Los Angeles Times and New York Daily News are unavailable to European readers today due to the introduction of the EU's General Data Protection Regulation. When European users try to access the sites, they're presented with error messages, including one from the Los Angeles Times that says the publication is "looking at options that support our full range of digital offerings to the EU market."

Full Story:
The Drum (Scotland), BBC
More Summaries:
EU
5/25/2018

The world's most stringent digital data privacy law came into effect today with the implementation of the EU's General Data Protection Regulation, and Japan, South Korea and Brazil are preparing to follow suit, writes Adam Satariano. Facebook and Google have invested heavily in preparing for GDPR and are also facing further crackdowns on their power in the EU with Brussels and member countries paving the way for tougher tax rules and antitrust legislation, he writes.

5/25/2018

Agencies report that as clients are seeking more project-based work, freelancer rates have skyrocketed, with We Are Social reporting that freelance strategists are charging day rates between $750 and $1,500. DNA Creative's Charlene Short says that freelance creative directors are seeking between $1,500 to $3,000 per day and puts rising rates down to not just increased project work but also agencies' struggles to attract and retain talent.

Full Story:
Digiday
5/25/2018

Havas Group has announced plans for a Montreal-based artificial intelligence center that will house 60 experts in the fields of technology, programming, data science and customer experience design by 2020 and will also include an augmented reality studio. The innovation unit will "provide new technologies and solutions that enhance our clients' brand and CX performance," said Havas Group CEO Yannick Bollore.

5/24/2018

By identifying everyday influencers, and getting consumers to talk about their experiences, brands can break through the advertising noise to reach new audiences, writes Kerry Lyons. "If you can get a real consumer to spread the word on your behalf, you're likely to see the results at the cash register," she writes.

Full Story:
SmartBrief/Marketing