Google is reportedly negotiating to launch outdoor digital billboard advertising in Germany that will be targeted using the data it holds regarding individual browsing behavior. If it goes ahead, similar campaigns could be run in the US and UK, writes Alex Webb.
Snapchat is enabling top creators to add "Shop Now" buttons to AR Lenses, and the first use of the tool is by Nicki Minaj to tout her new album, "Queen," and allow fans to buy a related necklace. The platform reports that more than 70 million users engage with AR Lenses each day, spending an average of three minutes using the feature.
AT&T's purchases of Time Warner and AppNexus are part of its plans to build an ad platform that will enable advertisers to buy targeted ads for both traditional TV viewers and those who stream content, or the "unreachables," says Samba TV's Ashwin Navin. "The assets that AT&T is putting together through acquisitions could recover that audience, which is watching TV in a different way today," Navin says.
Viacom CEO Bob Bakish is spearheading changes at Nickelodeon in an effort to recapture audiences from competitors such as Netflix. In addition to focusing on digital content, the network is also hoping to lure in viewers with reboots of Nickelodeon classics including "Blue's Clues" and "Rugrats."
Mother's 90-second animated spot for Greenpeace tells the story of a young orangutan that is made homeless as its habitat is destroyed by deforestation due to the production of palm oil. The ad, narrated by Emma Thompson, employs virtual reality and 3D technology to bring drawings to life, and it is running across social and in theaters to encourage consumers to call for brands to stop rainforest destruction.
Land Rover is celebrating its 70th birthday this year with a short film that spotlights the isolated Himalayan communities that have been relying on the vehicle's toughness for almost that long. "The Land of Land Rovers" shows villagers crossing dangerous terrain to deliver supplies and includes interviews with residents.
NBCUniversal is developing a free, over-the-top app that will prompt viewers to sample programming in exchange for points that can be redeemed for gift certificates and other perks, a source says. The WatchBack app will reportedly feature content from NBCU properties such as NBC, Bravo and USA, as well as outside programmers.
Coca-Cola has joined forces with fashion label Kith for a third branded collection of clothing and accessories. The offerings include swimwear, shoes, skate decks, lawn bowling pins and surfboards.
Red Bull hosted its first Innovation Summit last week, where college-age entrepreneurs worked on their business ideas and perfected their investor pitches. The event was part of the Red Bull Launch Institute, which was founded in 2017 to offer support to select startups.
Yotpo has strengthened its specialty in customer rewards with its acquisition of Swell Rewards, which offers "incentive marketing" that includes incentivized reviews. The combined company will thus be able to offer a complete array of services with customer feedback, content and reviews, analytics and loyalty rewards.
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