Twitter is rolling out a new feature called "threads," which lets users easily share connected series of tweets, which are called tweetstorms. The feature can be accessed via the "+" button on the compose screen, and it has a limit of 25 tweets.
AT&T has a better chance of gaining approval for its proposed Time Warner merger after promising in a legal filing not to allow the Turner networks it is buying to go "dark" for seven years in any disputes with pay-TV distributors, research firm MoffettNathanson wrote in a report. Other analysts said AT&T may have to sell Turner's on-CNN networks to satisfy the Justice Department.
Premium publishers are losing more than $1.27 billion each year due to ad fraud, and marketers should only buy programmatic inventory that's authorized via publishers' ads.txt files, according to a Google study. The Interactive Advertising Bureau Tech Lab's Dennis Buchheim said, "It is critical that the industry comes together to put a stop to criminal activity and secure the health of the supply chain."
Kraft has unveiled a campaign from Leo Burnett called "Family Greatly," which features real parents and their children to emphasize how the brand "supports today's modern families." The campaign includes new consistent packaging across Kraft brands, TV, digital, a dedicated site and a social effort to encourage families to share their own stories, with the brand's employees also acting as social influencers.
BBDO Atlanta has created HoneyBaked Ham's first TV spot in 10 years, which features a woman named Kelly making the disastrous choice to try to cook a "KellyBaked" ham instead of opting for the brand's product. The ad shows Kelly becoming increasingly frenetic as she unsuccessfully tries to bake her own ham, finally resorting to using a chain saw to carve her burnt creation.
Humanaut's long-form digital spot for Home Paternity reimagines a modern Nativity tale, with Mary and Joseph appearing on a tabloid talk show to try and convince the audience that God is the baby's father. The show is interrupted with an ad from the brand telling men they can test for paternity from the comfort of their own homes.
Facebook has rolled out its AR Studio to all creators, including its "World Effects" feature, which is similar to Snapchat's World Lenses. "We want artists, developers, brands and more creators to be able to build and share amazing AR experiences," Facebook's Ficus Kirkpatrick wrote.
Pinterest has revealed that marketers will be able to access a self-serve insights tool starting early next year; the tool will be powered by the platform's Taste Graph. The company has also released its predictions of 2018's top trends, including a surge in Pins related to food and drink and a rise in style-related Pins.
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