Cycle has tapped Serena Williams to star in Lincoln's new social campaign for the Navigator SUV, with spots that say "a champion always returns." Matthew McConaughey will remain the brand's face for its TV advertising.
A new report from MarinSoftware highlights this year's top 10 digital trends, including Cisco's estimation that 80% of web traffic will be video by 2019 and the report's author, Brian Finnerty, recommending that marketers make the most of this popularity by focusing on YouTube and Facebook. The report also states that Messenger ads are one of the most exciting new opportunities for marketers, along with voice and visual search.
Comcast will be testing fixed and mobile wireless services using the 3.5 GHz CBRS band in Philadelphia, the home of its headquarters. The company will use three types of radio transmitters and three types of mobile devices and handsets during the trials.
Snapchat's debated redesign drawing a sharper line between communication and broadcasting is something users need to get used to, said Snap CEO Evan Spiegel. "It'll take time for people to adjust, but for me using it for a couple months I feel way more attached to the service," Spiegel said at a Goldman Sachs conference.
Subway's new Dentsu Aegis Network agency team has debuted its first work for the brand, aiming to establish a greater "emotional connection" with consumers, said Chief Advertising Officer Chris Carroll. The fast-paced, 60-second spot is running during NBC's Winter Olympics coverage and includes a new tagline, "Make It What You Want."
Catalyst Public Relations created a digital series for The Y, which features stars such as actor Ethan Hawke and Olympic gold medalist Allyson Felix joining in with the organization's community projects. A teaser spot, "My Y Story," is running across The Y's social properties and on a dedicated site.
Over-the-top services for CBS and Showtime are exceeding expectations, with around 5 million combined subscribers, says CBS CEO Les Moonves. The services are well on track to surpass 8 million subscribers by 2020, Moonves says.
Website 9to5Mac is reporting that beginning in April, all apps designed for Apple's iOS will be required to accommodate the iPhone X's Super Retina Display and its notch. In addition, developers will need to use the iOS 11 software development kit, the site reports.
Twitter is making live, local news available to its users through partnerships with local stations. The social platform is showing breaking news in a livestreaming window next to its timeline; the initiative was used Wednesday to stream footage after the school shooting at Florida's Marjory Stoneman Douglas High School.
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