Brown-Forman's el Jimador tequila brand will add near field communication tags to its bottles, allowing consumers to tap the label with a smartphone and submit soccer stories for a chance to win prizes. The brand's marketing team will be able to view tapping activity and measure campaign performance in real time.
Bom Bom Brands is offering Fully Baked, an alcoholic drink that includes a hemp dairy alternative. The drink has rum and flavors that will remind consumers of a chocolate chip cookie and a brownie, note creators Eva Maria Janerus and Kevin Mowers.
The Office of the US Trade Representative is challenging British Columbian regulations that prevent imported wines from being sold on grocery store shelves within the province. "Discriminatory regulations implemented by British Columbia are unfairly keeping US wine off of grocery store shelves, and that is unacceptable," says US Trade Representative Robert Lighthizer.
A new app from Dollar General allows mobile users to scan their items and pay while avoiding checkout lines. The DG Go app, for now available for use in just 10 stores, emails users an immediate receipt and applies any saved coupons automatically.
Walmart US revealed that it will move Chief Marketing Officer Tony Rogers to the newly created position of chief member officer at Sam's Club. Rogers said the challenge appealed to him, in part, because Sam's Club is a bit of an underdog in the marketplace, a rarity for a Walmart division.
A startup company is working with some Costco and Harps stores to provide avocados that stay ripe for twice as long, thanks to an added coating. Apeel Sciences is applying plant material as a protective layer that extends the window of ripeness, with the advantage of reducing product spoilage for the grocer.
Coca-Cola's Sprite brand is the third-ranked soft drink in the world and maintains its momentum by always working to expand its consumer reach points, according to an analysis by Kantar Worldpanel. "In the US, where it gained the most CRPs globally, Sprite increased penetration amongst younger consumers -- recruiting basketball star LeBron James to drive awareness," Kantar said.
As I walk around the perimeter of the grocery store today, I see several key areas of focus that are starting to pay off for retailers.
One of these areas is meat. It's one of the most important factors in primary store choice and channel switching, and getting it right requires a keen understanding of how it fits within larger shopping trends, including health and wellness, convenience, transparency and technology. Learn more insights from April's Power of Meat webinar.
The other area is transparency -- the shopper's desire to know more about where their food comes from and how it was made. I see many new initiatives with retailers being consistent across departments, as well as transparency and social alignment crossing categories.
Learn more from IRI thought leaders Sally Lyons Wyatt and Chris DuBois as they teamed up with me on the first two of five webinar recordings from the Top Trends in Fresh series:
- IRI and FMI Top Trends in Fresh: Through Consumers' Eyes
- Top Trends in Fresh Foods: Transparency & Social Strategy and Cultural Alignment
I hope you also find our new Best Practices for Health and Wellness in Fresh Department resources helpful. The supermarket is continually evolving to meet the needs of consumers and there are currently several forces at work driving store-wide changes, making this an opportune time to embrace health and wellness at retail, especially in the fresh departments.
Vice President, Fresh Foods
FMI has intensified its investment in emerging food and beverage brands with a subscription-based online community that offers education, mentoring, nurturing and access to sources of capital. The Emerge program will help resolve complex industry issues with a key objective of helping these brands grow sustainably by expanding their distribution and enhancing their operations, financing and sales.
The Emerge community will host mentors, offer education, manage supportive outreach and provide access to investors. If you are interested in serving as a mentor or on the Retail Advisory Board, please contact us.
According to the Power of Foodservice at Retail 2018 report, 86% of shoppers are aware of meal kits, but only 22% have used them. Additionally, more than 30 million households say they would consider trying a meal kit in the next six months, according to Nielsen. One clear opportunity for food retailers is that 51% of shoppers are interested in their primary store offering their own kits. Learn more about meal kits and other foodservice at retail trends in the 2018 Power of Foodservice at Retail report.