Improving your awareness of who you are, how you behave and what you need helps with your career and has grounding in research, writes LaRae Quy. "Inaccurate self-assessment leads to sales targets that can't be met, deadlines that can't be carried out and performances that are promised but not delivered," she writes.
Augmented reality is changing the world of retail, and now is the time businesses can incorporate it into their own approach, Caroline Forsey writes. Some of these AR strategies include virtual fitting rooms, viewing 3D products in home and the gathering of in-store information.
Small-business confidence, consumer confidence and manufacturing charts show Bridgewater Associates founder Ray Dalio may be right about the economy reaching its peak, writes Daryl Jones. "In sum, these charts suggest a U.S. economy where manufacturing won't get much better, small business optimism is unlikely to go a lot higher, and in which the consumer is as confident as they have ever been," Jones writes.
Blink Fitness is planning to open its first location in Detroit in September 2019 as part of a partnership with the Detroit Pistons NBA team. The new unit will be located in the Henry Ford Detroit Pistons Performance Center, and other clubs will open in Michigan throughout the year.
Hamdi Ulukaya, founder and chief executive of the yogurt startup Chobani, said he would never sell the firm to a food conglomerate but is "not against" an initial public offering. When little brands become part of big organizations, "it's the end of their promise," he added.
Female employees and founders tend to own less equity in their companies than their male peers do, according to a study by Carta. The study indicates that women have less "actual firepower" to create change in the startup world, said Chloe Sladden, founder of the group #Angels.
Maximize your learning by avoiding shortcuts and trying new things, especially in areas that you typically avoid, writes Jesse Sostrin. "When you look for the easy way, you'll save some time -- but the lack of learning and growth will ultimately limit your progress," he writes.
An elevator pitch should be focused on getting a conversation going by quickly addressing a specific customer need, writes Alison Davis. Elevator pitches must also include information on company credentials and what makes a product stand out from the competition.
Use email newsletters and other communication methods to stay in touch with previous customers and to let them know when new products are available, writes Rob Starr. Loyalty programs and special customer-only events can also help ensure repeat purchases.
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